Poptup is a smart, check all the details of  data-driven sampling platform that empowers brands to run automated, check all the details insight-led campaigns within high-footfall UK shopping centres. As a wholly owned subsidiary of Poptup LTD, Poptup merges cutting-edge vending technology with performance marketing to deliver high-quality, measurable consumer engagement.

Launched in 2025, Poptup enables brands to: 

•  Distribute samples in a targeted and automated way

• Collect rich first-party data and consumer insights

• Drive e-commerce sales through incentive-based follow-up journeys

• Leverage data to power high-impact digital advertising

Our smart vending machines deliver samples directly to shoppers via unique, system-generated QR codes to ensure that they are not reused and samples are not abused.